Videos
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Honda
The Challenge
Honda had a well established, traditional dealer network with more than 10,000 employees. This had expanded in recent years but was not showing the expected returns. Sales were flat, margins were being squeezed, borrowing was increasing.
UK dealers needed to double new car sales in five years to absorb some of the output, but they were financially secure and had a “why should I bother – I don’t need the hassle” attitude.
Sewells Action
Sewells devised a tailored leadership programme specifically for Honda. We facilitated the delivery of this aptly named HELP - Honda Effective Leadership Programme - which concentrated on how to change mindsets and attitudes. HELP also showed people how to become self motivated and how to motivate others.
All Dealer Principals went through initial HELP Workshops and continue to go through further elements of the HELP Programme.
What Sewells Achieved for Honda
In a ‘flat’ new car market, Honda increased its new car sales by 100% (30,000 to 60,000) in four years. The company also had a record year for sales and profits following the initial implementation of the HELP programme.
Overall borrowing was reduced by over £2m, sales were up over 40% and profitability increased in the dealer network by 64%.
“Honda set some tough objectives for its people at a time of considerable internal change. We had to make sure the Honda team were focused, motivated and could hit those objectives. Thanks to the Sewells programme, Honda achieved one of the most significant growth rates in the British car market”.
BJ, Training Manager, Honda UK
“Following our investment in manufacturing in the UK, it was necessary to ensure we had the right attitude to growth within our business and dealer management. We have worked with Sewells since then and without doubt, have made a significant contribution to the development of our business.”
Ken Keir, Executive Vice President, Honda Motor Europe.
Motivation is the most misunderstood aspect of human behaviour. When people are motivated properly … there’s no stopping them. When they’re not … there’s no moving them! 
When any contact makes the customer feel valued and appreciated, you create a loyalty that compels them to return again and again.